This Diet Coke addict finds this slightly disturbing
I have a very busy day ahead, so daytime posting will be out. While I am away, enjoy the following video. While funny, I can't help but wince at the wasted Diet Coke (I am not a big Mentos fan, so that does not bother me).
It's fairly amusing to see the reactions of the two companies to videos of this nature. Taken from a marketing blog posting passed along via email at work:
Mentos: "We are tickled pink by it," says Pete Healy, vice president of marketing for the company's U.S. division. The company spends less than $20 million on U.S. advertising annually and estimates the value of online buzz to be "over $10 million."
Coke: "We would hope people want to drink [Diet Coke] more than try experiments with it," says Coke spokeswoman Susan McDermott. She adds that the "craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke.
And to top it off, it looks like Mentos is going to reap the rewards of this publicity by sponsoring a user-created video contest.
Read this book: The Omnivores Dilemma by Michael Poulan
...i like your blog and want to read it for a very long time, including later in your life when you are enjoying the retirement your working so hard for.
It's fairly amusing to see the reactions of the two companies to videos of this nature. Taken from a marketing blog posting passed along via email at work:
Mentos: "We are tickled pink by it," says Pete Healy, vice president of marketing for the company's U.S. division. The company spends less than $20 million on U.S. advertising annually and estimates the value of online buzz to be "over $10 million."
Coke: "We would hope people want to drink [Diet Coke] more than try experiments with it," says Coke spokeswoman Susan McDermott. She adds that the "craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke.
And to top it off, it looks like Mentos is going to reap the rewards of this publicity by sponsoring a user-created video contest.